REBRANDING THE DIOCESE OF NORTH CAROLINA

In 2023, the Diocese of North Carolina began a comprehensive rebranding process. More than just a logo redesign, rebranding is about taking stock of who we are as an organization – in the past and present, and who we want to be in the future. When done well, the rebranding process creates an organizational narrative.

For more than 18 months, data was gathered from voices across the diocese, most notably via a diocesan-wide survey and numerous focus groups. In the hundreds of pages of data gathered, trends and themes emerged and identified what is important to us as a diocesan body.

Those trends and themes then guided the final part of the process – the design of the new visual. In that visual is reflected all of the voices that took part in the process.

In the video below, the process and its finding are shared, along with the new diocesan seal and visuals that will represent the Diocese of North Carolina into the future.